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Tuesday, June 13, 2000

Up close and personal

When it comes to custom design, Metabrowsing sites are threatening to sweep away the portals

Guy Granit
guy.granitthemarket

The endless flow of information, continuous browsing and multiplicity of windows that open up into dozens of Web sites, can be confusing, even frightening, and exhausting. One of the more efficient solutions for surfers needing a stable framework from which to enter cyberspace, is pages with "customized interface." These allow the surfer to design his home page with a browser according to his preferences and favorite categories, building a sort of personal portal.The latest thing in customized interface is Metabrowsing, whose facilities offer concentrated content and online services - all customized in a single page. Surfers can design different "presentations" for themselves, in which data and site extracts from multiple sources are concentrated in a single document. This contrasts to the services of the portals, where contacts and links are dictated by the Web site.

Quickbrowse.com is a basic example of Metabrowsing. After registration on the site, the user can key a list of Internet addresses into a text box. By pressing an additional key, the required pages are "poured" one after the other into the browser. The loading of this page is a bit slow, depending on the number of pages condensed into the personal page and their capacity.

More advanced possibilities offered by quickbrowse are the ability to save folders of sites in a personal folder for future use, as well as to edit them. One can also define, in advance, dates for automatic delivery of site folders by e-mail, to convert the main page into its browser symbols, or to send it to a friend.

The site also supports Web sites whose addresses change every day according to the date, as well as Web sites requiring an entry password. In addition, it offers solutions for grappling with Web sites composed of several pages of HTML. Web sites including complex design and special effects are likely to suffer a bit. In quickbrowse.com one can also find an integrated and personally customized search engine that enables a simultaneous search via several search engines.

OnePage.com offers more advanced Metabrowsing. The different content and services appear in several different windows and are scattered across several personally customized pages. In addition, one can process the content to a certain extent, so that in the windows one chooses in advance, only specific parts of pages will appear. The site offers several models for ready pages, on subjects like shopping, tourism, sport and finances. Additional pages can be added and personally customized any time.

By contrast with quickbrowse, OpenPage makes no provision for integrating entire Web sites into the personal page, but only selected parts of them. Each window includes a headline and link to the site the information was taken from, as well as the possibility of refreshing the presentation, or deleting or editing the window. Content integrated into the windows can be added from a catalog which the site offers, or from an external Internet Web site chosen by the user. During editing one can alter the headline and size of the window, or choose a date for renewing the page.

Mark Anderson, a founder of browser manufacturer Netscape, recently joined the management board of start-up octopus.com, which is active in Metabrowsing. One of the main factors that attracted him was the wide range of personal customizing that exists on the site. "People get mountains of unprocessed material on the Net, and Octopus.com adds a layer of intelligent filtering to all this," he said.

As with OpenPage, Octopus.com consists of pages ("presentations") and windows. But one needs to add a micro-browser which only supports the experimental version of Explorer's Internet site. Octopus.com offers a ready data base of groups of content and services, and a database which centralizes folders of groups prepared by other surfers, who have chosen to share them. Customized interfacing of the folders is carried out by one of 11 templates, or without them.

Octopus' uniqueness lies in its more dynamic windows, which offer a wide opening of possibilities, and are designed by means of "dragging" services, content and window constructions, from a catalog to the personally customized personal page. One can integrate other sites at full size, import lists of symbols from the browser and from various Internet sites, add graphic elements or a personal HTML code.

The windows can be customized precisely. For example, a window showing the graph of a share on one particular day of trading can also contain several graphs of a longer period of time, a map of the street where the company has its headquarters, its logo, a selection of facts, data and news about the company and its shares, listing of the company's name in the search engine, etc.

The above also applies to news, art and entertainment, sport, search engines and sources of information. Thus, for example, one can create a cluster of Web sites for downloading icons, or for looking for collections of MP3, or for screening times at cinemas, or maps. Filling the windows is rather slow because of the need to merge information from different sources.

NSM Israel is the Israeli portal closest to Metabrowsing, but is still quite a distance from it. The site has 27 collaborators with content and service providers. Also, in addition to changes of color and format, the site permits one to individually customize the content which appears in the site's main page, though not on its other pages.





http://www.Quickbrowse.com

http://www.OpenPage.com

http://www.Octopus.com

http://www.msn.co.i



© copyright 2000 Ha'aretz. All Rights Reserved

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