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Browsing
Can Quickbrowse This make your site a more
valuable
resource?
By Marcia Layton Turner for Office.com April 23, 2001 — How much time do you waste toggling back and forth between different Web pages, and how often do you close the wrong page by accident? Quickbrowse This, a new technology developed by former journalist Marc Fest, enables users to select several Web links they want to view and then consolidate them on one page, rather than having to toggle back and forth from item to item. Called "back-and-forth free navigation," and "metasearching," not only does Quickbrowse This save time, says Fest, but it can also serve as a differentiating factor for small-business Web sites. The fact that Fest, now CEO of Miami-based Quickbrowse.com Inc., was a journalist, not a computer programmer, may have been a plus as he wrote the code for the program a few years ago. At the time, he had no aspirations of creating a product or company — he simply wanted to reduce his daily two-hour information-gathering process. Although the program was intended simply for his own personal use, Fest casually mentioned it to some journalist colleagues on an Internet mailing list. Several provided positive feedback regarding the amount of time they were saving on their own information gathering; Fest himself had been able to reduce his daily search time down to 20 minutes. Fest's personal project began to transition into a product when a reporter from the Bangkok Post reviewed the Quickbrowse Web site in 1999, giving it high marks. Since then, the Christian Science Monitor, U.S. News and World Report, and The New York Times have all reported on it, in addition to several other major news and business magazines, raving about the technology's advantages. Bottom Line Boost Since Quickbrowse This makes it easier to view several pages at one time, increasing the amount of information that can be viewed can lead to increased selling opportunities. Fest argues that the ability to view more information more quickly can boost a business' bottom line. "The easier navigation that comes with Quickbrowse This means more navigation. More navigation means more page views. And more page views mean more product purchases on retail sites, more transactions on auction sites and more advertising impressions on all kinds of sites ranging from personal ads to newspaper and magazine sites." For example, at a job-listing site, companies can look at more prospects and are more likely to find a candidate. Since the job site makes money when jobs are filled, Quickbrowse This can improve the odds that client companies will find a match, yielding more revenue as a result of the improved searching. Next page: Finding better information, faster
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