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Browsing Continued More Efficient Information Gathering The ability to quickly scan large amounts of text is of particular value to information professionals, such as journalists and writers, who must constantly sift through massive amounts of data. But even consumers and professionals can save time by aggregating information they want to review. Currently, several small-business Web sites are testing the technology to see how it impacts their users' experience. One site is Techdirt, a technology-news site. Michael Masnick, CEO of Techdirt, says: "Our site links to 10 to 20 stories at other sites a day and encourages people to view those news articles. By using Quickbrowse This, a user can find all the articles they're interested in and view them all in a single page. Part of our goal is to make the user experience in reading Techdirt an efficient method of finding out what's going on in the technology world on a regular basis. We're always looking to add new features that will help that process and make our readers more informed, more quickly." Improved Relevance for Users Adding features and functionality is a smart move, says business and technology guru, Ed Paulson, president of Technology and Communications Inc., near Chicago. "Anything that a business can do to foster an easier and more productive relationship with their customers is a good idea. This product appears to make it easier for users of a Web site to access more pertinent information of their choosing than they could do with individual links." Other technologies allow users to customize the information they view, but Quickbrowse This had a patent pending for its technology. More Productive Use of Time Although all Quickbrowse This users can be more productive with the technology, users with slower speed modems will enjoy the greatest timesavings. Paulson notes: "(Quickbrowse This) allows the user, especially one working with a slower speed connection, to get better information delivery for the time that they spend at the site. That's a real time savings." Fest reports that the Quickbrowse This functionality works on all size sites, from major portals to small business e-commerce ventures. It is also simple to incorporate, and there is no software to download in order for users to access it. Pricing is also geared to encourage small-business usage, with sites of under 100,000 unique users being charged a nonexpiring license fee of $995; larger sites are quoted individually, based on their user base. Since Quickbrowse has only recently signed up several small businesses to test the technology, it does not have hard numbers to report regarding efficiency and productivity improvements, revenue increases or timesavings.
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