In the early
days of the Web, there was but one way to browse the Web: one
stinkin' page at a time. The Web seemed to move at a snail's pace
compared to today's more frenetic pace. The introduction of browser
frames helped enhance the way that Web pages could be structured but
didn't really alter the browsing experience. The extent of power
surfing was to open a new window that downloaded a page while you
read another page.
Then Yahoo came
along and began to make the Web a more customizable place. It
offered something called My Yahoo, which enabled personalization of
news, sports, financial data, entertainment and all the rest. It was
clear that consumers loved this control over which information they
saw, and you just knew that this trend would evolve, as tech trends
so rapidly do, into something even more useful.
In the past few
months, several new services have emerged that promise to take the
personalization revolution to new levels. Chief among them are
Octopus.com, CallTheShots.com, Quickbrowse, Katiesoft and Yodlee.
These services all offer an experience we might refer to as
"metabrowsing." Is metabrowsing going to catch on? It's too early to
tell.
1.
OCTOPUS.COM
http://www.octopus.com
Still in
preview form, Octopus has perhaps the most promise but also the
biggest obstacle to securing public acceptance. It relies on a small
but required Java-download in order to use its next-generation
tools.
But what
amazing tools they are. They take portal personalization to a new
level by giving you total control over how you view and save your
customized "views." These views can be of your own making (although
the content is currently limited to News, Sports, and Stocks while
in preview), or you can benefit from the work of others who have
created custom Views of their own and made them publicly available.
This flexibility is what makes Octopus shine, but it does have its
warts.
Aside from the
Java download issue, Octopus currently requires that users have
Internet Explorer 5 installed. Sorry, Netscape and Mac lovers! The
company promises to support those platforms in the near future,
however. All in all, Octopus is really not that different from the
customization options of the major portals. There are some neat
benefits to Octopus, but I have to wonder whether timid folks will
spend the time to learn Octopus.
Rating:
2 out of 3 stars
2. CALL THE
SHOTS
http://www.calltheshots.com/
A similar
technology is being developed by CallTheShots, which was selected at
a recent trade show as one of Red Herring's Top 20 most promising technology
companies. Of the services discussed here, CTS faces perhaps the
biggest hurdles to consumer adoption.
With CTS, you
create Combo pages that are comprised of various "blocks" of your
favorite sites. Say you wanted to create a custom financial page
drawn from MarketWatch.com, Motley Fool and TheStreet.com.
With CTS, you grab various blocks of text and images and save them
on one page among blocks from other sites, forming a sort of jigsaw
puzzle. It takes a while getting used to it, but once you master the
process, you'll be piecing together Combo pages like an old
pro.
CTS is fun and
will no doubt have a bright future, but the company - still in beta
- will need to improve the functionality and speed of the service
before you find your grandma using it.
Rating:
2 out of 3 stars
3.
QUICKBROWSE
http://www.quickbrowse.com/
Quickbrowse's
metabrowsing offering is probably the easiest to grasp and therefore
has a high chance of public acceptance. The registration process is
speedy, and you can create many custom Masterpages
easily.
Masterpages are
continuous pages that stitch together your favorite sites. Say you
want a technology news page made up of CNET, ZDNet and Wired News. Piece
of cake. Simply enter the URLs of the sites, hit the Quickbrowse
button, and you'll be taken to one huge page of your favorite sites
stacked on top of each other. You can even "bookmark" other people's
Masterpages in your control panel area and have your Masterpages
e-mailed to yourself every day for fast access.
Quickbrowse is
so easy, I think it will be the first to gain widespread acceptance.
It's very straightforward and simple to use.
Rating:
2.5 out of 3 stars
4.
YODLEE
http://www.yodlee.com/
Are you bogged
down by the weight of your multiple online accounts? Then use Yodlee
to centralize them. Set up your various online accounts, and Yodlee
provides a control panel to manage and access these accounts -
everything from e-mail to auction listings - without having to sign
in manually.
It will even
tell you whether you have new e-mail at, say, Hotmail and provide
the sender's name and the subject of the message ... without even
logging in! This isn't the only metabrowsing feature of Yodlee,
though. Along with managing your personal accounts in one location,
you can also designate content channels that you want to follow,
such as CNET, WebMD and Entertainment Weekly. The effect is that
you're essentially building your own personal portal, much like
Octopus.com, but here you're adding online account management to the
mix.
The downside is
that Yodlee is a wee bit too slow at this stage in its development.
But, if it can improve the site's performance and make it even
easier to set up accounts to manage, Yodlee will gain a strong
foothold in the nascent metabrowsing market.
Rating:
2 out of 3 stars
5.
KATIESOFT
http://www.katiesoft.com/
2.4 MB
download
The only one of this bunch that is not a Web-based
service, Katiesoft is a free metabrowser that can open up to 4
separate browser windows - called panes - that you can navigate at
the same time. Why would you want to use this when you can just open
a new, full browser window? Because with normal browser windows, you
can only have "focus" on one window at a time. Katiesoft enables you
to browse multiple panes concurrently, each with its own navigation.
If you've ever had to surf several sites at one time and wished you
could see them all at the same time and have complete control, this
is the tool for you.
The program is
very well thought out. Here are some of the features:
- Snapshots -
useful if you want to be able to bookmark your custom panes. There
are many options here. You can take a snapshot of not only
particular site combinations but also the size of the panes and
the position of the scrollbar!
- Auto refresh
- set your custom panes to refresh the sites at a predetermined
interaval.
- Maximize/minimize pane - If you want to expand a pane to
get a better look, simply click the maximize button. When you want
to return to the multi-paned view, click the minimize
button.
- App capture
- The free version of Katiesoft only allows you to browse Web
sites. However, the upgrade, which runs $29.95, will permit the
integration of desktop applications to the mix. That means
checking e-mail and running Microsoft Word or any other app.
That's one premium upgrade that's probably worth the extra
cost.
Rating:
2.5 out of 3 stars
It's clear that
even if these kinds of metabrowsing services do not catch on with
the general public, this trend does represent a shift of power away
from the browser, which has been the dominant tool to use the
Internet since the Internet began.